Other gifts to sorority girls - given in exchange for downloading and sharing the app with friends - included balloons, koozies and yellow Hanky Panky undergarments, Fortune reported in 2016. Then, she took the box to a nearby college sorority. In one of them, she went to a cookie shop and paid the bakers $20 to adorn yellow-frosted cookies with a white Bumble logo. Instead of traditional marketing campaigns, Wolfe Herd put together a series of "crazy hacks" to drum up interest in her Austin, Texas-based startup, she said.
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